The next step for Vibrant is to establish itself in more markets. In addition to Denmark, the company is already present in Spain, Sweden, Norway and Cyprus, where a law has been introduced that all merchants must be able to accept card payments. A similar trend is underway in more European countries, which opens up opportunities for Vibrant’s payment solution.
“We don’t charge a fixed fee for the technology itself; fees are only incurred for transactions. This means that our business model depends on us delivering when our customers are doing well. Together with Visa, with their expertise and knowledge, we want to continue to help small and medium sized businesses to get paid for the services they provide. This means that we can continue to have a glass of wine with our friends or buy bread from our local bakery.”
1 VisaNet transaction data, Europe, June 2020-21